Effectively marketing brands to SA’s youth

The youth of South Africa are a cynical bunch; they can spot a hard-sell a mile away. So how can a brand market to them? Kay Cheytanov, MD of experiential youth marketing company 3RC, shares her thoughts on marketing to the youth of today. As marketers we know that in...

These animals really exist

There is a saying that goes, “we know more about space than we do about our oceans” given that the pressure in the ocean will certainly crush any vessel that you attempt to take with you, we can believe this statement. But what about the inhabitants of this Earth, and...

Zombies eat brains but what do brains eat?

  We all know that the favourite food group of zombies is the brain. But what makes a brain so delicious and how can you make yours even more awesome? We’ve narrowed down all in knowledge in the world to a list of four things your brain needs to keep up with the...